Rattapallax Press
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George Dickerson, Editor-in-Chief
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Rattapallax:
Reflections on the Creation of the Literary Journal
by George Dickerson, Editor-in-Chief
Now that Rattapallax has issued its specially expanded
first-anniversary
issue (no. 3), it seems a good time to reflect on the past year and a
half
of the literary journal’s founding and growth. When publisher Ram
Devineni, a young award-winning film-maker from Philadelphia moved to
New
York in
early 1998, he began reading his poems at some of the city’s poetry
venues.
At the Phoenix Reading Series, he encountered Michael Graves and me
and,
by the summer of 1998, had convinced us to create what would eventually
become Rattapallax. Ram had some publishing experience, Michael
Graves
had the contacts among the poets, and I had the editorial background
(The
New
Yorker, Story, Time). The three of us felt that there seemed to be
too
few outlets for some of the more lyrical and musical (and perhaps more
traditional) poetry we were hearing read by ourselves and other poets.
Our initial choice for a name was “The Raftered Garret,” a choice
we
were uneasy with, especially after seeing the grimaces by the poets we
tested it
on. Too Victorian! Too musty! A hundred names later, we settled on
“Rattapallax,” because we all liked Wallace Stevens’ poetry and his
word
for the sound of thunder. It was catchy. Nobody knew what it meant.
It
would
provoke curiosity and, hopefully, be remembered. Best of all, nobody
seemed to know how to pronounce it!
Well, we had a name but some uncertainty about what was to go into
the
magazine. Were there going to be memoirs, critical pieces, letters,
biographies, analyses by psychiatrists of poets’ works? What? There
were
disagreements, but we finally settled on, for the time being, a journal
devoted simply to fiction and poetry, mostly the latter, with some
artwork
for visual relief and enrichment. And all the work was to be selected
only
on merit, with no consideration given to the name or connections of the
writers or artists–a credo we continue to live by.
We decided that the poems and stories should be there for the
reader.
(As the Broadway director and great acting teacher, Aaron Frankel, told
one
student: “I don’t care if you ever feel it; your job is to make me–the
audience–
feel it.”) Each piece of artwork should not be just an illustration or
a
visual
representation. It should be a poem in itself and should resonate with
the
work
around it. And the poems, stories and artwork should be orchestrated
through
the book to lead the reader on a journey of music, emotion and idea,
from
one
work to the next.
And the writing has to be edited, sometimes heavily edited–an
experience
that some writers have balked at, though others have
responded with
gratitude for the attention paid to their work.
But all of this has taken an exhausting amount of time and effort.
The artist and book designer, Robert Harding, generously agreed to help
design
the journal and to find artwork for us. Others pitched in to help, for
as
long as they could . . . Judith Werner, Taj Jackson, Arlette LuriƩ (our
current
art editor), my son Sam W. Dickerson, my wife Suzanne Hartman, Matthew
Laufer–a remarkable group because we all shared to some extent a sense
of
the same aesthetic. We were all donating our time for the love of an
idea–a coming together, a community of writers and artists, a dialogue
between editors and creative folk.
On the publishing and promotional side, Ram Devineni had a
visionary idea for a CD, with poets reading their poems
from
the journal, to accompany each issue. (When Poet Donald Hall recently
saw
the journal with its CD, he exclaimed: “This is a first!”) Ram also
had
the idea and energy to create the Rattapallax reading series, with
readings
in
New York, Philadelphia, Princeton, New Jersey, at the Walt Whitman
Center,
at the Harvard Coop, in Los Angeles, San Francisco, Seattle, and, last
fall,
in London and Paris. Poets from the journal were traveling by train,
bus,
van, car and plane to participate. Some of our poets were initiating
Rattapallax readings in their home towns. (Our launch readings at New
York’s Mid-Manhattan Library have become a twice-yearly event, with a
dinner for the poets and their guests afterwards.) Writers were
visiting
our
website at www.rattapallax.com and e-mailing their poems (only from
outside
the U.S., please!), some of which we have accepted from as far away as
West Malaysia and Rio de Janeiro. The community was being formed. The
news
about the journal had spread in our advertising, but as often by word
of
mouth from one poet to another, one artist to another. Almost
immediately,
we were picked up by distributors and, today, we are being carried by
all
the major distributors of literary magazines.
Because of the journal’s success, Ram Devineni has launched
Rattapallax
Press–with the publication this spring of books of poetry by Elaine
Schwager and the artistic work of Allen M. Hart. Again, each
book
is
accompanied by a CD or, in the case of Allen Hart’s book, a CD
ROM–another
ground-breaking publishing idea!
From an idea to a journal to a press, what an exhilarating (and
exhausting)
journey it has been–a journey undertaken for the love and challenge of
doing it and, oh yes, gratitude for the hopes and dreams and craft of
literary
and visual artists who so graciously donate their work to our
enterprise. Visit Rattapallax Press!
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